Most clubbing and festival events around the world are focused on the music. We are focused on the media, because media is the message and interactivity is the communication.
We are creating the context for innovation to happen and we work under an ontological and multi-sensory design methodology. Our goal is to share multi-sensory experiences with global creators and techno-nomads.
To understand this new wave of performances and installations relating the body to digital media or other new media forms we have to be able to explore the artist’s performance. Now the performer has a direct connection to their audience.
If we could pick up that intention and translate it into a colour, what colour would it be? And if we could translate it into a sound, what texture would the sound have? How can we materialize a thought? How can we materialize a pattern?
If we do have the proper tools to trans-late that intention into an action out of the normal physical realm, for instance the digital one, we have the matrix. The matrix is a universe where the psyche is the reality. Our question is: if every being is creating their own psychological reality, if all of us were feeding it to a co- created matrix, how would this collective matrix look?
We are a transformational experience machine designed to produce specific positive state changes in our guests using cutting-edge consciousness-hacking techniques and bringing together world-class creative wizards, healing modality practitioners, and thought leaders.